The team at Uforia, Univision’s digital platform, produced one of the most captivating live shows of 2021: Gerardo Ortiz performing on top of a moving semi truck. The show included a semi-truck that hosted one of regional Mexican’s top artists, Gerardo Ortiz, who was accompanied by a caravan of exotic and unique vehicles. This live stream showed off some of LA’s landmarks including Disney Concert Hall, the 6th St. Viaduct, and Pershing square.

Prime Scale Creative produced and created the pre-recorded content that aired during the live stream. Deliverables included:

• Personal interviews with Gerardo Ortiz
• Branded content with Rocket Mortgage, Michelob Ultra, and AT&T
• Exclusive behind the scenes segments
• On-site edits of interviews with hosts El Bueno, La Mala y El Feo.