Project Background

Lantern established itself as one of the most recognizable brands in the Massachusetts market by disregarding the usual “stoner” aesthetics and creating a colorful, personality-filled style that’s impossible to miss. When KindRun acquired the business in early 2023, it was essential to maintain that brand presence while updating the aesthetics to reflect Lantern’s new management. We utilized the playful shapes and color palettes that were foundational to Lantern’s branding and adapting KindRun’s messaging to both digital and print creative.