Edition is one of Canada’s leading cannabis brands with multiple retail operations in Toronto. As they expanded their operation into the U.S., Edition was in need of visual content that would embody their brand. With extensive collaboration with the Edition team, we were able to produce just that— a photo and video campaign taking place in none other than Malibu, California. Edition, being busy with an international launch, hired us to handle all content capture. Coordination and communication in pre-production between our director, producer, DP, and photographer was key in making sure there was a consistent aesthetic in the campaign. Covering all our bases in-house allowed the end results to be unified.