Baskin Robbins Rebrand
Ice Cream + Rebrands. The perfect combination.
Baskin Robbins
Spec Rebrand
February 2022
Scope
- • Branding
- • Graphic Design
Background + Roots
The 2022 rebrand for Baskin Robins stirred up mixed feelings across new and legacy consumers. As fans of graphic design (and ice cream), we wanted to rebrand the rebrand. A more dynamic typeface pairing, contemporary color palette, and our design element: ice cream camo.
