El Bueno, La Mala y El Feo

Univision's #1 morning radio show.

Client: Univision

2016 to Present

Scope

“El Bueno, La Mala y El Feo” is the #1 morning show in Spanish (Nov. 2021, Neilsen). Shortly after the show’s launch in 2016, we partnered with them to create various turnkey branding and sponsored campaigns. With our in-house team, we were able to create:

  • On-air commercials for cash giveaways and branding campaigns
  • Studio photography for commercial/national campaigns
  • Graphic design and development for world premieres, cash giveaways, and branding campaigns.

We meticulously structure the videos to help meet Univision Radio’s ultimate KPI: time spent listening. With raw talent from on-air personalities mixed various carefully-crafted campaigns, El Bueno, La Mala y El Feo has reached new heights in the world of radio.

35+ commercial campaigns

Graphic Design

Graphics for all social media campaigns are formatted to the platform they’ll be distributed on. Facebook banners, Instagram stories + feed posts, and more.

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