An April Fools’ Joke that Converts
Peacock and Duolingo have teamed up to bring us a fresh, exciting reality dating show: Love Language. In this show, 10 contestants from across the globe come together to find love, but there’s a twist—they don’t speak the same language! Or so we thought until they announced the show was an April Fools’ Joke. Regardless, it’s gained a lot of traction online— through social media platforms like TikTok to publications like Forbes. Let’s discuss the secret sauce behind the campaign.
From TikTok to TV (or so we thought)
Duolingo’s TikTok account has gained fame for its zany, edgy comedy that often seems unrelated to a language-learning app. You’ll find the Duolingo mascot abducting the legal team, declaring its love for Dua Lipa, and joining in on the latest trends.
This approach has won Duolingo millions of followers and countless impressions, making their account one of the most notable business profiles on TikTok. Recognizing this powerful connection between Duolingo’s marketing and its audience, Peacock has stepped in as the platform for their next content venture: Love Language. Crafted for Millennials and Gen-Z, the show cleverly capitalizes on Duolingo’s quirky brand while incorporating a familiar reality TV format.
That was what we all thought until it was announced it was an April Fools’ Joke. When searching up the show on Peacock’s website, it will direct users to special offers from both providers.
So what’s the secret sauce?
As seen in the trailer, contestants attempt to find love with partners who speak different languages, relying on the Duolingo app to learn new languages along the way. This innovative blend of entertainment and education is a content marketing goldmine. In fact, the Content Marketing Institute found that 90% of top-performing B2C marketers prioritize their audience’s informational needs over sales messages. Love Language nails this balance, appealing to viewers who love watching attractive people search for love while also picking up a second language.
Get ready for a thrilling, heartwarming, and educational ride with Love Language, the perfect example of content marketing that will never be produced.
