Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

El Free-Guey Show

Univision's flagship afternoon show.

Client: Univision

2016 to Present

Scope

“El Free-Guey Show” is Univision’s highlight afternoon show for the regional Mexican market. Hosted by industry leader, Sylvia “La Bronca” Del Valle, the show attracts a wide variety of listeners across multiple demographics. Shortly after the show’s launch in 2016, Prime Scale Creative partnered with them to create various turnkey branding and sponsored campaigns. With our in-house team, we were able to create:

  • On-air commercials for cash giveaways and branding campaigns
  • Studio photography for commercial/national campaigns
  • Graphic design and development for world premieres, cash giveaways, and branding campaigns.

We meticulously structure the videos to help meet Univision Radio’s ultimate KPI: time spent listening. With raw talent from on-air personalities mixed with various carefully-crafted campaigns, El Free-guey Show has grown exponentially since launching in 2016.