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El Free-Guey Show

Univision's flagship afternoon show.

Client: Univision

2016 to Present

Scope

  • • Video Production
  • • Photography
  • • Graphic Design

“El Free-Guey Show” is Univision’s highlight afternoon show for the regional Mexican market. Hosted by industry leader, Sylvia “La Bronca” Del Valle, the show attracts a wide variety of listeners across multiple demographics. Shortly after the show’s launch in 2016, Prime Scale Creative partnered with them to create various turnkey branding and sponsored campaigns. With our in-house team, we were able to create:

  • On-air commercials for cash giveaways and branding campaigns
  • Studio photography for commercial/national campaigns
  • Graphic design and development for world premieres, cash giveaways, and branding campaigns.

We meticulously structure the videos to help meet Univision Radio’s ultimate KPI: time spent listening. With raw talent from on-air personalities mixed with various carefully-crafted campaigns, El Free-guey Show has grown exponentially since launching in 2016.

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