McDonald’s Hits UGC Gold with Grimace Shake TikToks

This is how McDonald’s struck gold with user-generated content (UGC) for their new Grimace Birthday Shake. The TikToks and Reels to see.

Duolingo’s “Love Language” is a masterclass in content marketing.

Explore “Love Language”, Peacock and Duolingo’s ingenious fusion of content marketing, entertainment, and education for Millenials and Gen-Z.

The real reasons your SMS campaigns have low conversions: branding, design, and copywriting.

If you’re using SMS text messaging as a marketing tool but you’re not seeing the conversions you’re hoping for, content may be your culprit.

We asked AI to write about video for business. This is what it said.

ChatGPT is all the hype, so we asked it to write a blog about a subject we’re familiar with— video for business. Here’s what it wrote.