Background (Written by a Human)
Artificial Intelligence (AI) platforms, like ChatGPT, are all the hype. And though it’s only been released for a short period of time, it has gained massive popularity for business applications. Currently, folks have figured out that AI can generate stock trading tips, advice for customer acquisition strategies, and even art (the ethical lines are blurred on that one, though). According to Invgate, ChatGPT was trained with over half a terabyte of information and references. And although its accuracy has been questioned on outlier occasions, other tests show it has been very accurate in its responses. ChatGPT’s big brother, GPT-4, has LSAT scores high enough to get into Harvard, Stanford, Princeton, or Yale.
At Prime Scale Creative, we’ve also implemented ChatGPT to help us reapproach some of our copywriting, explore tips on what businesses need most in terms of content marketing, and even help us write some CSS code for our website. But we were curious as to how well it could write a blog based on what we know the best— video for business. The post AI wrote is down below after being asked, “can you write a post about why video is important for business?”
One of the main benefits of video for business is that it boosts engagement. Video content is more engaging than text or images alone because it combines visuals, sound, and storytelling to create an immersive experience for the viewer. This increased engagement can lead to higher retention rates, increased brand awareness, and better conversion rates.
Video Increases Brand Awareness
Video is also an effective tool for increasing brand awareness. By creating engaging and shareable video content, businesses can reach a wider audience and increase their visibility online. Video content is more likely to be shared on social media platforms, which can help to increase brand exposure and attract new customers.
Video Builds Trusts
Video is a powerful tool for building trust with your audience. By creating videos that showcase your expertise and knowledge, you can establish yourself as an authority in your industry. This can help to build trust with your audience and make them more likely to do business with you.
Video Improves SEO
Video content can also help to improve your search engine rankings. Google and other search engines prioritize video content in their search results, making it easier for your target audience to find you online. By optimizing your video content with relevant keywords and tags, you can improve your visibility and attract more traffic to your website.
Video Increases Conversion Rates
Finally, video can be a powerful tool for increasing conversion rates. By creating product videos, demos, or testimonials, businesses can showcase their products or services in a way that is more engaging and persuasive than text alone. This increased engagement can lead to higher conversion rates and increased sales.
Conclusion
Video has become an essential tool for businesses in today’s digital landscape. By using video to boost engagement, increase brand awareness, build trust, improve SEO, and increase conversion rates, businesses can reach and engage with their target audience in new and exciting ways. Whether you’re creating product videos, demos, or brand videos, incorporating video into your marketing strategy can help you to achieve your business goals and stay ahead of the competition.
Conclusion (Also Written by a Human)
Okay, so reading through it, we thought: “This feels a little cold.” Which is probably not a far-fetched statement considering it was written by a non-human intelligence. ChatGPT, however, is correct in what it’s saying (in this post) but is missing some citations and further explanation on its claims. Video content is more likely to be shared on social media platforms, but WHY is that? It doesn’t elaborate (unless prompted) on some of the claims that it’s making.
Keep in mind this is Chat-GPT (3), the semi-latest version out. We believe it’s only going to get better and will continue to disrupt a lot of industries, but there’s never that human touch and feel.
