Overview
Welcome to the vibrant and exciting world of visual content, where creativity takes center stage and stunning designs steal the spotlight! Get ready for an artistic adventure as we uncover the secrets to mastering visually captivating designs that make your employer brand shine like confetti.
Every single element of your brand, from your logo to your website layout, colors, and even the fonts you choose, speaks volumes to your customers. They convey your brand’s story, values, and credibility.
Did you know? According to LinkedIn’s 2020 research strong employer brands have a significant impact on your business. They reduce employee turnover by 28% and cost per hire by 50%. Moreover, companies with a strong employer brand see 50% more qualified applicants per job posting and experience 1–2x faster hiring.
Now, get ready to be amazed. When you embrace a professionally designed visual identity, you bring consistency to the forefront. Consistency becomes the secret ingredient that fuels brand recognition. Imagine this: when your design elements harmonize seamlessly across all platforms, it sends a message of stability and reliability. Customers and candidates can’t help but trust and engage with a brand that boasts a polished and unified image. It’s time to show them that you mean business!
But wait, there’s more to the power of design! Professional design has the ability to transform complex information into an irresistible party for your audience. It organizes and visualizes information like a pro, making it effortless for people to understand what your brand is all about. Accessibility and usability skyrocket, and everyone walks away happy.
And here’s the kicker: a well-designed brand doesn’t just blend in—it shines brightly, standing out from the crowd like a sparkling disco ball! It sets you apart from your competitors, forges an emotional connection with your audience, and turns first-time customers into passionate brand advocates. The love is real!
So here’s the deal: investing in professional design is like investing in the future of your brand. It’s the secret sauce that subtly yet powerfully fosters trust and credibility, establishing a rock-solid foundation for enduring customer relationships and epic success.
In this blog post, we’ll dive deep into the realm of visual content, equipping you with practical tips and techniques to elevate your brand to new heights of awesomeness! Let’s jump right in and turn your employer brand into a visual masterpiece.
Visual Content’s Impact:
Imagine a mesmerizing design that instantly grabs attention, speaks volumes, and leaves your audience in awe. Visual content possesses the superpower to do just that! It acts as a magnet, drawing people in and keeping them engaged. From breathtaking graphics to captivating illustrations, visual content can transform your brand into the life of the virtual party, amplifying brand recognition and making you the talk of the digital town.
Understanding Your Brand Identity:
Before picking up your virtual paintbrush, it’s crucial to understand the colors that define your brand’s personality—the essence that makes you uniquely you! By grasping your brand identity, you can create visual content that perfectly aligns with your distinctive style and resonates with your audience. So, let your creative spirit run wild while remaining true to your brand’s core values.
Consistency is Key:
Imagine your brand as a magnificent work of art. To create a masterpiece, you need consistency—a seamless flow of brushstrokes across the canvas. Establish a visual style that proudly screams “You!” by using consistent colors, fonts, and imagery. With your personalized brand guidelines in hand, you can ensure that your visual elements remain on point across all platforms, leaving a lasting impression wherever you go.
Tell a Story with Images:
Ah, the enchantment of storytelling! Visual content serves as your storytelling playground, where images speak volumes and ignite emotions. Whether it’s an infographic revealing industry secrets or a captivating illustration depicting your brand’s journey, let your visuals weave a tale that captures the hearts and minds of your audience. Get ready to take them on an unforgettable visual adventure!
Use High-Quality Images:
Just as the Mona Lisa wouldn’t settle for a grainy filter, your brand deserves high-quality images that dazzle and impress. Invest in visuals that speak directly to your audience, reflect your brand’s excellence, and turn heads. Remember, a pixelated picture is a Picasso gone wrong, so keep it crisp, clear, and captivating!
Captivating Typography:
Typography is the art of playing with fonts. Have fun experimenting with fonts that embody your brand’s personality and make your message burst like confetti. Be bold, be unique, and create typography combinations that are as delightful to read as they are visually striking. Let your words dance across the screen in style!
Balance of Composition:
Creating visual masterpieces requires a delicate balance, like a tightrope walker defying gravity. Utilize the rule of thirds, negative space, and visual hierarchy to strike the perfect balance and guide your audience’s gaze. Experiment with different layouts, finesse the arrangement of your elements, and witness as your designs transform into a symphony of aesthetic harmony!
Incorporate Brand Elements:
Your brand’s logo, colors, and visual elements are the VIPs of your visual content party. Let them shine brightly! Incorporate these brand elements into your designs, ensuring they take center stage. By doing so, you reinforce brand recognition and create a visual identity as unique as your brand itself. It’s time to give your audience a front-row seat to your brand extravaganza!
Specific Example:
Now is the perfect moment to showcase a prime example of excellent branding! Huel’s career site, powered by Teamtailor, has mastered the art of visual content on their career site. They incorporate a consistent visual style throughout, using bold contrasting colors and playful illustrations that reflect their brand’s energetic personality. With high-quality images and videos showcasing their diverse team and engaging typography highlighting their unique company culture, Huel’s career site is a visual feast that captivates potential candidates.
Now let’s dive back into the tips!
Optimize for Different Platforms:
Just as a chameleon adapts to its surroundings, your visual content should adapt to different platforms. From social media to your website, each platform has its quirks and requirements. Be a design wizard and optimize your creations accordingly. From pixel-perfect dimensions to platform-specific formats, your visuals will shine wherever they go!
Iterate and Analyze:
Art is a journey, and so is creating visual content. Embrace the feedback loop and continuously improve your designs based on data and insights. Dive into the realm of analytics and discover what makes your audience’s hearts skip a beat. Iterate, experiment, and witness your designs evolve into true works of art!
The Cherry on Top!:
Congratulations, maestro! You’ve unlocked the secrets to mastering visual content and creating designs that will make your employer brand shine brighter than a disco ball. By understanding the impact of visual content, staying true to your brand’s identity, and unleashing your creative prowess, you’ll captivate your audience and leave them craving an encore.
But you don’t have to go it alone. Ready to elevate your visual content game to the next level? Schedule a free consultation with Teamtailor‘s Employer Branding specialists today. They’ll guide you through the process, provide valuable insights, and help you unlock the full potential of your employer brand.
Together with Teamtailor and Prime Scale Creative, you’ll create a visual content masterpiece that attracts top talent and propels your company’s success. Don’t wait any longer—the competition for top talent is fierce!
About the Author
Janelle Gates, Partnerships Manager at Teamtailor, a leading applicant tracking system (ATS) that helps organizations streamline their recruitment processes with a focus on employer branding and candidate experience. Janelle is committed to helping businesses attract and recruit the best talent. In her free time you can catch her exploring local state parks or paddle boarding in downtown Austin, Texas.
